Each business expert and business person trusts they are great communicators, yet what is it exactly that makes a great communicator? Is it talent? is it inherited? Truth be told, communication is a skill and can be learned by anyone and mastered by those who make the effort to practice it.
Communication in business is crucial because it is the way we meet and greet others. We make deals, set up appointments and bounce ideas off each other through communication and if one is good at it, they use this form of passing information that is communication to speak in meetings, host conferences and lead a team of people. As Nancy Behrman would know, being in the communication business as Behrman Communications is a tough task that takes a lot of effort and energy.
Think of a lawyer. There are many aspects to a lawyer’s profession, but to cut it down a bit there are two major things a laywer must master. That is knowing the law, obviously, and communication skills. Skills in communication are highly necessary when working in a business that deals with other people. If you master people, you master your business, but of course that is easier said than done.