As a Pasco criminal defense attorney, you only make money when you get clients. Whether your schedule is filled at the moment or not, you should always put yourself in a positive position. You should also help educate your community in your field of expertise. To do these things, you might decide to start a blog. While it may take some work, it will prove to be a useful tool. Here are 5 reasons why your law firm should start a blog.
Generate traffic to your site
Have you ever wondered why when you look up “Pasco criminals defense attorneys” other law firms pop up in the search engine before you? Well, there are a number of reasons, but one of the main reasons involves relevancy. You need your website to be regularly updated with new information, such as a blog, for search engines to deem it relevant. Post a high-quality blog once a week, or even once a month, to keep yourself on top. This is one of the top ways people improve seo.
It’s important for your blog to be something people want to read. Come up with unique ideas. You can highlight interesting cases, talk about misconceptions, create videos, and provide your own humorous insights. Don’t forget to post a link to the blog on social media. If your article is entertaining, it may even go viral.
For the best results, keep the topic of your blog relevant to your practice. Don’t forget to include (but not saturate) the content with relevant keywords people might search for, including your location.
Establish your firm as an expert
When you post high quality blogs with a lot of information, people will start to come to you for more legal advice. As more people look to you for advice, you establish yourself as an expert in your field. When the people see you as an expert, people in your community will see you as an expert, too. This adds to your value. You may be able to charge for consulting and speaking jobs.
Inform people about the law
One of the reasons you should start the blog is for a genuine desire to tell people about the law. Most people only know what they learned in movies and from friends, and most of that information is inaccurate. You have knowledge that people need, and it’s a service to make that information available to people. You can help people from making disastrous legal mistakes that can adversely affect their lives.
Blogs can be interactive. Clients and potential clients can certainly respond to your blog, but colleagues can respond, too. They can provide their input on your opinion. Whether they agree or not, this can lead to a healthy discussion about law. It can also give you the opportunity to network with other attorneys in your area. They may become someone who can help you advance in your career.
Your blog can help you interact and educate your community. It can also help bring in new clients. Don’t be afraid to use your blog to attract clients that may need your expertise.