Advocating for ongoing education is nothing new for the company, as it firmly believes that all agents can benefit from an increased focus on improving their negotiation tactics and market knowledge. Along with approaching each transaction with a consistent degree of objectivity, these are some of the most important assets every realtor should possess and should be willing to work on constantly to improve.
These assets are so critical because clients often fail to consider the factors associated with the market and often allow their emotions to sway their thinking. Since most real estate clients are not professional negotiators, they will be relying on their agent to ensure the negotiating process favors them to the greatest degree possible. After all, a client should not be expected to perform a comparative market analysis or to understand how to best leverage information regarding a seller’s rationale for putting their home on the market. For continued professional success, every real estate agent should be always on the lookout for ways to improve their skills in these specific areas.